How to integrate Pega Decision Management & Adobe Campaign (Other suppliers are available!)

Who am I to write this article? Well, I have over 20 years’ experience with the Pega decision engine, from way back when it was KiQ and similar with marketing automation/campaign management solutions. I have run and implemented a few! My experience is not just as a technologist though, but also as a marketer using these tools. I am currently leading the implementation of this configuration at a large UK bank, case study will follow very soon. Why do you need both the Pega decision engine and Campaign Automation/Management? Pega doesn’t do campaign automation/management. Despite calling the decision management module [...]