aly.richards@odyssiant.com

/Aly Richards

About Aly Richards

CEO, Odyssiant: Very experienced and award winning CRM, Customer Experience and Marketing professional. Author of - Intelligent Customer Engagement - The Future of Content Marketing. http://amzn.to/1sMoF7f

Are your leads really qualified?

2017-11-30T16:18:02+00:00

  The new content marketing funnel By Aly Richards, CEO, Odyssiant Professor Hugh Wilson at Cranfield University kindly asked me to speak at his quarterly Cranfield Customer Management Forum (CCMF) last week. The forum is a syndicate of leading companies such as British Gas, BP, HSBC, London Symphony Orchestra, Mercedes Benz, Royal Bank [...]

Are your leads really qualified? 2017-11-30T16:18:02+00:00

Disruption or just evolution and change?

2017-11-30T16:19:16+00:00

  Disruption or just evolution and change? By Aly Richards, CEO, Odyssiant Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out of the Fortune 500. The reason why: change is inevitable. When things change and new information comes into existence it [...]

Disruption or just evolution and change? 2017-11-30T16:19:16+00:00

Frustration and Innovation

2017-11-30T16:20:12+00:00

  Frustration and Innovation By Aly Richards, CEO, Odyssiant They say that laziness is the mother of invention. I have found that frustration has made me more inventive than laziness. I have had a long career in the world of CRM and Marketing and I have delivered some big hairy projects with great financial [...]

Frustration and Innovation 2017-11-30T16:20:12+00:00