The new content marketing funnel By Aly Richards, CEO, Odyssiant Professor Hugh Wilson at Cranfield University kindly asked me to speak at his quarterly Cranfield Customer Management Forum (CCMF) last week. The forum is a syndicate of leading companies such as British Gas, BP, HSBC, London Symphony Orchestra, Mercedes Benz, Royal Bank [...]
About Aly RichardsCEO, Odyssiant: Aly Richards is a recognised authority on technical marketing, having spent twenty years delivering Customer Relationship Management solutions for blue chip companies within telecommunications and financial services sectors. More recently Aly extended her expertise into the world of content marketing, leading innovative projects that put content marketing platforms at the heart of audience engagement.
Disruption or just evolution and change? By Aly Richards, CEO, Odyssiant Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out of the Fortune 500. The reason why: change is inevitable. When things change and new information comes into existence it [...]
Frustration and Innovation By Aly Richards, CEO, Odyssiant They say that laziness is the mother of invention. I have found that frustration has made me more inventive than laziness. I have had a long career in the world of CRM and Marketing and I have delivered some big hairy projects with great financial [...]