What is Intelligent Customer Engagement?
Intelligent Customer Engagement began from a simple premise: content is the best way to have meaningful engagements with your target audience but most content marketing lacks strategy. Why is that though? The answer is really quite simple: companies are creating lots of content in lots of different channels but failing to join that together into a structured journey for their target audience. If you look further you can include the fact that lots of different functions within a company are communicating with their customers in a disjointed way. To put that into context, take a look at your [...]