Resources

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Frustration and Innovation

2017-11-30T16:20:12+00:00

  Frustration and Innovation By Aly Richards, CEO, Odyssiant They say that laziness is the mother of invention. I have found that frustration has made me more inventive than laziness. I have had a long career in the world of CRM and Marketing and I have delivered some big hairy projects with great financial [...]

Frustration and Innovation 2017-11-30T16:20:12+00:00

Know How: Planning your content production

2017-11-30T16:01:52+00:00

  Know How: Planning your content production Audience journey planning can transform your approach to planning content production. This is because for the first time you can have a structure in place for determining what content to produce that is inextricably linked to your commercial goals. The result is that every piece of [...]

Know How: Planning your content production 2017-11-30T16:01:52+00:00

Content Challenges: What content to produce next

2017-11-30T16:02:26+00:00

  Content Challenges: What content to produce next   Content marketing is not a volume game, although those running such programmes admit they often feel like they are. It is no doubt why the phrase ‘feeding the content beast’ has, sadly, become more and more common. However, the reality of running a proactive [...]

Content Challenges: What content to produce next 2017-11-30T16:02:26+00:00

Content Challenges: What is a content strategy?

2017-11-30T16:04:04+00:00

  Content Challenges: What is a content strategy?   Current accepted thinking on a content strategy is that you think of some themes that you want to create content around - you may well call these content pillars - and then you brainstorm some ideas about what content would fit around these pillars. [...]

Content Challenges: What is a content strategy? 2017-11-30T16:04:04+00:00

Content Challenges: Proving the value of content marketing

2017-11-30T15:56:33+00:00

  Content Challenges: Proving the value of content marketing There is a truism that you get what you measure. When looking at digital content marketing the standard industry approach is to measure clicks. This gets translated and interpreted in a number of ways and there are all sorts of meaningful insights that can [...]

Content Challenges: Proving the value of content marketing 2017-11-30T15:56:33+00:00

Content Challenges: Painting a picture of content marketing efficiency

2017-11-30T15:57:51+00:00

  Content Challenges: Painting a picture of content marketing efficiency   Only 38% of marketers say they are effective at content marketing which is clearly a problem if the average organisation spends 30% of their marketing budget on content; a figure that is increasing year-on-year. There is a saying that if you fail [...]

Content Challenges: Painting a picture of content marketing efficiency 2017-11-30T15:57:51+00:00

Content Challenges: Commercialising a content strategy

2017-11-30T15:58:58+00:00

  Content Challenges: Commercialising a content strategy   Recent research shows that because of the ubiquity of content, most buyers will be 60% of their way to a purchasing decision before they speak to sales or make a purchase online. Of those that are 60% of their way to a decision, only 26% [...]

Content Challenges: Commercialising a content strategy 2017-11-30T15:58:58+00:00