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What is missing in your marketing technology stack?

2017-11-30T16:14:29+00:00

Know How: What is missing in your marketing technology stack? The reality is that no one technology platform will serve all your marketing needs. It is more normal now to have a marketing “stack” where you select the best in breed for your needs, your budget and for each task. But it can be [...]

What is missing in your marketing technology stack? 2017-11-30T16:14:29+00:00

Google’s Phantom 2 update: Higher SEO for content mapped to your audience’s full buying journey

2017-11-30T16:15:05+00:00

Google’s Phantom 2 update: Higher SEO for content mapped to your audience’s full buying journey By Adam Henderson It was great to see details about Google’s latest update to their algorithm called ‘Phantom 2’, because it aligns completely with our thinking here at Odyssiant about the need for content to facilitate an audience’s [...]

Google’s Phantom 2 update: Higher SEO for content mapped to your audience’s full buying journey 2017-11-30T16:15:05+00:00

One audience, many content strategies

2018-06-08T13:31:55+00:00

  Content Challenges: One audience, many content strategies   How many content strategies do you have within your business? Indeed, how many content strategies do you have within your marketing function? Just the one? Fingers-crossed that is the case, but can you place your hand on your heart and swear to it? The above [...]

One audience, many content strategies 2018-06-08T13:31:55+00:00

Website Politics

2017-11-30T16:16:12+00:00

  Website Politics By Scott McLean, COO, Odyssiant Who should own your website? Marketing? Sales? Digital? Headquarters? Regions or countries?  Group or opcos? I’ll stop there as the list could go on, but the point is that there are lots of internal interests involved when it comes to the website. Of course that’s [...]

Website Politics 2017-11-30T16:16:12+00:00

Know How: Audience Journey Planning is the first step to commercialising content marketing

2017-11-30T16:17:12+00:00

  Know How: Audience Journey Planning is the first step to commercialising content marketing “Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial feeling was that this was a [...]

Know How: Audience Journey Planning is the first step to commercialising content marketing 2017-11-30T16:17:12+00:00

Are your leads really qualified?

2017-11-30T16:18:02+00:00

  The new content marketing funnel By Aly Richards, CEO, Odyssiant Professor Hugh Wilson at Cranfield University kindly asked me to speak at his quarterly Cranfield Customer Management Forum (CCMF) last week. The forum is a syndicate of leading companies such as British Gas, BP, HSBC, London Symphony Orchestra, Mercedes Benz, Royal Bank [...]

Are your leads really qualified? 2017-11-30T16:18:02+00:00

STOP SHOUTING!

2017-11-30T16:18:43+00:00

  STOP SHOUTING! By Scott McLean, COO, Odyssiant I know we all know this but hasn’t the world become a noisy place? I blame social media. It’s full of people shouting at each other and not listening. Especially Twitter – if there was ever a platform where the term “anti-social” media should be [...]

STOP SHOUTING! 2017-11-30T16:18:43+00:00

Disruption or just evolution and change?

2017-11-30T16:19:16+00:00

  Disruption or just evolution and change? By Aly Richards, CEO, Odyssiant Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out of the Fortune 500. The reason why: change is inevitable. When things change and new information comes into existence it [...]

Disruption or just evolution and change? 2017-11-30T16:19:16+00:00

Frustration and Innovation

2017-11-30T16:20:12+00:00

  Frustration and Innovation By Aly Richards, CEO, Odyssiant They say that laziness is the mother of invention. I have found that frustration has made me more inventive than laziness. I have had a long career in the world of CRM and Marketing and I have delivered some big hairy projects with great financial [...]

Frustration and Innovation 2017-11-30T16:20:12+00:00

Know How: Planning your content production

2017-11-30T16:01:52+00:00

  Know How: Planning your content production Audience journey planning can transform your approach to planning content production. This is because for the first time you can have a structure in place for determining what content to produce that is inextricably linked to your commercial goals. The result is that every piece of [...]

Know How: Planning your content production 2017-11-30T16:01:52+00:00
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