Content Challenges

/Content Challenges

Signs that you are suffering from Content Chaos

2018-11-01T13:41:01+00:00

Effective content doesn’t happen by chance. It is the result of a strong centralised content strategy. When content is out of control it might not appear on the surface that it is a problem or that it is affecting your business performance, but it is. It goes unnoticed as teams are most [...]

Signs that you are suffering from Content Chaos 2018-11-01T13:41:01+00:00

The Cost of Content Chaos

2018-10-22T15:51:07+00:00

How much does your business spend on content each year? If you are following global trends, it is an amount that is set to have doubled between 2016 and 2021; global spend on content marketing was assessed at $200bn+ in 2016 and in on track to exceed $400bn by 2021. However, that [...]

The Cost of Content Chaos 2018-10-22T15:51:07+00:00

The Missing Link

2018-10-16T08:50:42+00:00

Every piece of creative that you produce whether text, images or video and for social media, campaigns, TV adverts, call centre scripts or corporate communication is content. Content is marketing fuel, it is sales support materials and it drives improved customer experience. Why then is it the one area where brands either [...]

The Missing Link 2018-10-16T08:50:42+00:00

How much of your content never gets consumed?

2018-10-08T13:36:17+00:00

You have created an awesome video, written a gripping article or drawn a masterpiece. You publish to your website and social channels. Being a good marketer, you then amplify the reach of your content by posting, pushing, advertising and emailing your content to all your selected audiences through all the channels that you [...]

How much of your content never gets consumed? 2018-10-08T13:36:17+00:00

The Enterprise Scale Content Conundrum

2018-09-06T12:53:20+00:00

Pity anyone within a blue chip business who tries to unravel the complexities of their content programme. For a start, it won’t just be one content programme as multiple brands, agencies and functions will be actively creating an exponentially larger amount of content, akin to feeding a ravenous beast with an insatiable [...]

The Enterprise Scale Content Conundrum 2018-09-06T12:53:20+00:00

The growing problem of content chaos

2018-09-06T12:50:52+00:00

Like algae blooming in a nutrient-rich lake, the amount of content being produced by companies today is growing at an exponential rate. How much content is being created, which functions within the business are creating it and how much of it is being exposed to customers is, for the average business, [...]

The growing problem of content chaos 2018-09-06T12:50:52+00:00

One audience, many content strategies

2018-06-08T13:31:55+00:00

  Content Challenges: One audience, many content strategies   How many content strategies do you have within your business? Indeed, how many content strategies do you have within your marketing function? Just the one? Fingers-crossed that is the case, but can you place your hand on your heart and swear to it? The above [...]

One audience, many content strategies 2018-06-08T13:31:55+00:00

Content Challenges: What content to produce next

2017-11-30T16:02:26+00:00

  Content Challenges: What content to produce next   Content marketing is not a volume game, although those running such programmes admit they often feel like they are. It is no doubt why the phrase ‘feeding the content beast’ has, sadly, become more and more common. However, the reality of running a proactive [...]

Content Challenges: What content to produce next 2017-11-30T16:02:26+00:00

Content Challenges: What is a content strategy?

2017-11-30T16:04:04+00:00

  Content Challenges: What is a content strategy?   Current accepted thinking on a content strategy is that you think of some themes that you want to create content around - you may well call these content pillars - and then you brainstorm some ideas about what content would fit around these pillars. [...]

Content Challenges: What is a content strategy? 2017-11-30T16:04:04+00:00

Content Challenges: Proving the value of content marketing

2017-11-30T15:56:33+00:00

  Content Challenges: Proving the value of content marketing There is a truism that you get what you measure. When looking at digital content marketing the standard industry approach is to measure clicks. This gets translated and interpreted in a number of ways and there are all sorts of meaningful insights that can [...]

Content Challenges: Proving the value of content marketing 2017-11-30T15:56:33+00:00

Content Challenges: Painting a picture of content marketing efficiency

2017-11-30T15:57:51+00:00

  Content Challenges: Painting a picture of content marketing efficiency   Only 38% of marketers say they are effective at content marketing which is clearly a problem if the average organisation spends 30% of their marketing budget on content; a figure that is increasing year-on-year. There is a saying that if you fail [...]

Content Challenges: Painting a picture of content marketing efficiency 2017-11-30T15:57:51+00:00

Content Challenges: Commercialising a content strategy

2017-11-30T15:58:58+00:00

  Content Challenges: Commercialising a content strategy   Recent research shows that because of the ubiquity of content, most buyers will be 60% of their way to a purchasing decision before they speak to sales or make a purchase online. Of those that are 60% of their way to a decision, only 26% [...]

Content Challenges: Commercialising a content strategy 2017-11-30T15:58:58+00:00