Know How

/Know How

How to integrate Pega Decision Management & Adobe Campaign (Other suppliers are available!)

2017-11-30T16:06:09+00:00

Who am I to write this article? Well, I have over 20 years’ experience with the Pega decision engine, from way back when it was KiQ and similar with marketing automation/campaign management solutions. I have run and implemented a few! My experience is not just as a technologist though, but also as a marketer using [...]

How to integrate Pega Decision Management & Adobe Campaign (Other suppliers are available!) 2017-11-30T16:06:09+00:00

What is missing in your marketing technology stack?

2017-11-30T16:14:29+00:00

Know How: What is missing in your marketing technology stack? The reality is that no one technology platform will serve all your marketing needs. It is more normal now to have a marketing “stack” where you select the best in breed for your needs, your budget and for each task. But it can be [...]

What is missing in your marketing technology stack? 2017-11-30T16:14:29+00:00

Know How: Audience Journey Planning is the first step to commercialising content marketing

2017-11-30T16:17:12+00:00

  Know How: Audience Journey Planning is the first step to commercialising content marketing “Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial feeling was that this was a [...]

Know How: Audience Journey Planning is the first step to commercialising content marketing 2017-11-30T16:17:12+00:00

Know How: Planning your content production

2017-11-30T16:01:52+00:00

  Know How: Planning your content production Audience journey planning can transform your approach to planning content production. This is because for the first time you can have a structure in place for determining what content to produce that is inextricably linked to your commercial goals. The result is that every piece of [...]

Know How: Planning your content production 2017-11-30T16:01:52+00:00