The Odyssiant Content Engagement Planner is a unique tool for mapping your customer journeys and then planning, producing, publishing and measuring the content needed for every step of each journey.
1. CUSTOMER JOURNEY CONTENT PLANNER
2. WEB ANALYTICS & PUBLISHING
3. NEXT BEST CONTENT
4. CHANNEL TOUCHPOINT MAPPING
5. EDITORIAL PRODUCTION PLANNER
Create the content for every step in your customer journeys
The only tool for mapping both your customer journeys and the content needed to support those journeys. Fully flexible so you can design your own customer journeys or use templates to get started. Identify the content needed for each step of the journey and create the briefs that will either start the content production process or pull in existing content.
Monitor the content performance of your customer journeys
Monitor how well your journeys are performing, measure the content that is working hardest, identify any content gaps that still remain. Publish the content directly to your site through WordPress plug-ins or open APIs.
Guide your customers through your content journeys
Content journeys require next best content – the ability to offer the customer the next most relevant piece of content. Odyssiant automatically suggests what content should be next based on your customer journey maps.
Map the touch-points in your customer journeys …….
Align your customer journeys and content with your touch-points/channels. The analytics will inform you on the performance of the content by channel.
Workflow and collaboration tool ………………
The Odyssiant Editorial Production Planner is bundled in for free with the Content Engagement Planner. The Editorial Production Planner provides you with an editorial calendar, workflow and collaboration tool for efficient content production, and a content library for storing and sharing your content.