Odyssiant provides users with an adaptive content strategy by coupling advanced content journey mapping, semantic authoring, multichannel publishing features and a unique next-best-content AI with flexible content-centric analytics and integration tools.
Build content journey maps from customer need to business goal.
Use Needs to brainstorm ideas for content to support your customer journey.
Create Briefs for content that delivers commercial benefits.
Create content generically into central library for multi-platform publishing.
Manage the process of creating, amending and approving your content with flexible workflow.
Publish to Blogs, Content Hubs, Social Media, email or link to other marketing tools.
Unique Next-Best-Content pulls your customer towards your business goals.
Track every click to trace back to your maps.
Analyse engagement by Persona, Needs and Maps.
Refine your Maps, Needs and Content.
Our Proven Platform Produces Results
82%
1. OPEN RATE LIFT
Improvement in email open rates.
100%
2. CTOR LIFT
Improvement in Click to Open Rate.
51%