Content Challenges: What is a content strategy?

2017-11-30T16:04:04+00:00

  Content Challenges: What is a content strategy?   Current accepted thinking on a content strategy is that you think of some themes that you want to create content around - you may well call these content pillars - and then you brainstorm some ideas about what content would fit around these pillars. [...]

Content Challenges: What is a content strategy? 2017-11-30T16:04:04+00:00

Content Challenges: Proving the value of content marketing

2017-11-30T15:56:33+00:00

  Content Challenges: Proving the value of content marketing There is a truism that you get what you measure. When looking at digital content marketing the standard industry approach is to measure clicks. This gets translated and interpreted in a number of ways and there are all sorts of meaningful insights that can [...]

Content Challenges: Proving the value of content marketing 2017-11-30T15:56:33+00:00

Content Challenges: Painting a picture of content marketing efficiency

2017-11-30T15:57:51+00:00

  Content Challenges: Painting a picture of content marketing efficiency   Only 38% of marketers say they are effective at content marketing which is clearly a problem if the average organisation spends 30% of their marketing budget on content; a figure that is increasing year-on-year. There is a saying that if you fail [...]

Content Challenges: Painting a picture of content marketing efficiency 2017-11-30T15:57:51+00:00

Content Challenges: Commercialising a content strategy

2017-11-30T15:58:58+00:00

  Content Challenges: Commercialising a content strategy   Recent research shows that because of the ubiquity of content, most buyers will be 60% of their way to a purchasing decision before they speak to sales or make a purchase online. Of those that are 60% of their way to a decision, only 26% [...]

Content Challenges: Commercialising a content strategy 2017-11-30T15:58:58+00:00