About Aly Richards

CEO, Odyssiant: Very experienced and award winning CRM, Customer Experience and Marketing professional. Author of - Intelligent Customer Engagement - The Future of Content Marketing. http://amzn.to/1sMoF7f

The shape of your funnel is really important, here’s why:

2021-05-02T10:06:50+01:00

What do we mean by the “shape” of your funnel?  You may recognise the following funnel diagram: you might have some more levels and different names for each level, but it will roughly look something [...]

The shape of your funnel is really important, here’s why:2021-05-02T10:06:50+01:00

What Odyssiant content audit reports will show you

2021-04-22T10:36:00+01:00

By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business.“The benefits were [...]

What Odyssiant content audit reports will show you2021-04-22T10:36:00+01:00

Odyssiant is the perfect tool for content auditing

2021-04-22T10:32:00+01:00

Odyssiant is a content journey platform that allows you to capture, visualise and act upon a content audit. Users can upload all content into the Odyssiant content library, capturing all core details including any url links. [...]

Odyssiant is the perfect tool for content auditing2021-04-22T10:32:00+01:00

The biggest challenge of setting up an AI for marketing

2021-04-22T10:22:00+01:00

As marketers begin to seek practical applications of AI, they are encountering the first challenges. However, the biggest challenge of all is data. Almost all AIs require “training”, this means preparing historical data so that [...]

The biggest challenge of setting up an AI for marketing2021-04-22T10:22:00+01:00

The commercial benefits of Buyer Journey Management

2021-04-22T10:20:00+01:00

Chief marketing officers (CMOs) who design and incorporate customer journey management as part of their overall activities outperform all others by 54% (24.9% vs 16.2%) in annual improvement on ROMI (Return On Marketing Investment) according [...]

The commercial benefits of Buyer Journey Management2021-04-22T10:20:00+01:00

Content Challenges: One audience, many content strategies

2021-04-19T11:04:00+01:00

How many content strategies do you have within your business? Indeed, how many content strategies do you have within your marketing function? Just the one? Fingers-crossed that is the case, but can you place your [...]

Content Challenges: One audience, many content strategies2021-04-19T11:04:00+01:00

Can you create an omni-channel experience?

2021-04-19T11:02:00+01:00

74% of marketers said that a cohesive omni-channel experience was important (34% said it was very important). (https://www.targetmarketingmag.com)We would all agree that there needs to be consistency of the brand experience across channels and the [...]

Can you create an omni-channel experience?2021-04-19T11:02:00+01:00

Where to begin when considering your contact strategy

2021-04-19T10:58:00+01:00

Better customer communications can be worth millions in annual revenues. This is because there is a strong correlation between the customers’ experience and loyalty [Forrester Report: Customer Experience Index]. So, companies that manage their communications [...]

Where to begin when considering your contact strategy2021-04-19T10:58:00+01:00

The difference between a buyer journey and a customer journey

2021-04-19T10:41:00+01:00

Anyone who has invested the time mapping the end-to-end customer journey for their business will almost certainly have come across one simple revelation: it is not one journey, it’s two journeys.In reality it could be [...]

The difference between a buyer journey and a customer journey2021-04-19T10:41:00+01:00

Breaking down the silos to become customer-centric

2021-04-01T06:42:00+01:00

We have already identified the pervasive problem of over communication with customers due to the wide variety of internal silos all communicating at once. But being aware of the problem is one thing, doing something [...]

Breaking down the silos to become customer-centric2021-04-01T06:42:00+01:00

Understanding the role of content in customer journey

2021-03-29T12:45:28+01:00

In the previous article, “Every journey starts with a single content step”, we explored the need to define your customer’s buying journey from their perspective and then use this to create truly customer-centric content. [...]

Understanding the role of content in customer journey2021-03-29T12:45:28+01:00

Customer Journey Management – Overcoming the silo problem

2021-03-29T12:46:18+01:00

Silos are one of the largest hurdles for any successful Cx programme to overcome. We explained why in our article “Is Customer Journey Management next?” when we discussed the challenge of demonstrating ROI for [...]

Customer Journey Management – Overcoming the silo problem2021-03-29T12:46:18+01:00

Posing questions around the danger of describing but not understanding

2021-04-28T07:38:25+01:00

Who are these socio-demographic twins?Both maleBoth born 1948Both grew up in the UKBoth have divorced and re-marriedBoth have grown up sonsBoth are very wealthyBoth like to spend their holidays in the alpsBoth are world famous [...]

Posing questions around the danger of describing but not understanding2021-04-28T07:38:25+01:00

What insight do you need to map a customer’s journey

2021-03-28T18:20:07+01:00

There is considerable amounts of noise and “trending” around customer journey mapping at the moment. While it is good to see that this now includes more about what content is required to guide customers [...]

What insight do you need to map a customer’s journey2021-03-28T18:20:07+01:00

Building an audience to leverage customer timing

2021-04-22T16:23:13+01:00

What is “customer timing”?In my previous article (https://www.odyssiant.com/mapping-the-buying-journey/), I talked about mapping the buying journey so that, as marketers, we could better help the customer through the process of buying and making a decision by [...]

Building an audience to leverage customer timing2021-04-22T16:23:13+01:00

What do I need to do differently to be customer-centric?

2021-03-29T10:07:51+01:00

The world of customer-centricity can be split into three camps. Firstly there are those that have embraced the need to transform themselves into a customer-centric business. Then secondly there are those who realise that [...]

What do I need to do differently to be customer-centric?2021-03-29T10:07:51+01:00

Know How: Audience Journey Planning is the first step to commercialising content marketing

2021-04-28T07:41:19+01:00

“Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial feeling [...]

Know How: Audience Journey Planning is the first step to commercialising content marketing2021-04-28T07:41:19+01:00

Where are your customers on the pre-sales journey?

2021-03-29T14:04:08+01:00

Two questions with profound consequences for how your market and sell to your customers todayQuestion 1: How many customers make it from your marketing activities through to a sale?Question 2: How many customers are making [...]

Where are your customers on the pre-sales journey?2021-03-29T14:04:08+01:00
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