aly.richards@odyssiant.com

About Aly Richards

CEO, Odyssiant: Very experienced and award winning CRM, Customer Experience and Marketing professional. Author of - Intelligent Customer Engagement - The Future of Content Marketing. http://amzn.to/1sMoF7f

Customer Journey Management – Overcoming the silo problem

Silos are one of the largest hurdles for any successful Cx programme to overcome. We explained why in our article “Is Customer Journey Management next?” when we discussed the challenge of demonstrating ROI for Customer [...]

Customer Journey Management – Overcoming the silo problem2020-10-15T12:11:00+01:00

WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!

What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment:                     6 Reasons that shouting louder and [...]

WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!2020-10-16T16:00:47+01:00

Why Excel probably isn’t so excellent for content audits

Most content audits are recorded using Excel spreadsheets. While this allows any business to create a basic list with some core parameters, there are some significant shortcomings.To contextualise those shortcomings, you need to first ask [...]

Why Excel probably isn’t so excellent for content audits2020-10-16T16:37:00+01:00

The difference between a buyer journey and a customer journey

Anyone who has invested the time mapping the end-to-end customer journey for their business will almost certainly have come across one simple revelation: it is not one journey, it’s two journeys.In reality it could be [...]

The difference between a buyer journey and a customer journey2020-10-16T15:32:36+01:00

The commercial benefits of Customer Journey Management

Chief marketing officers (CMOs) who design and incorporate customer journey management as part of their overall activities outperform all others by 54% (24.9% vs 16.2%) in annual improvement on ROMI (Return On Marketing Investment) according [...]

The commercial benefits of Customer Journey Management2020-10-16T15:28:10+01:00

The Missing Link

Every piece of creative that you produce whether text, images or video and for social media, campaigns, TV adverts, call centre scripts or corporate communication is content. Content is marketing fuel, it is sales support [...]

The Missing Link2020-10-16T15:53:01+01:00

Posing questions around the danger of describing but not understanding

Who are these socio-demographic twins?Both maleBoth born 1948Both grew up in the UKBoth have divorced and re-marriedBoth have grown up sonsBoth are very wealthyBoth like to spend their holidays in the alpsBoth are world famous [...]

Posing questions around the danger of describing but not understanding2020-10-16T14:01:39+01:00

Know How: Audience Journey Planning is the first step to commercialising content marketing

“Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial feeling [...]

Know How: Audience Journey Planning is the first step to commercialising content marketing2020-10-16T07:38:52+01:00

Where to begin when considering your contact strategy

Better customer communications can be worth millions in annual revenues. This is because there is a strong correlation between the customers’ experience and loyalty [Forrester Report: Customer Experience Index]. So, companies that manage their communications [...]

Where to begin when considering your contact strategy2020-10-16T16:36:44+01:00
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