aly.richards@odyssiant.com

/Aly Richards

About Aly Richards

CEO, Odyssiant: Very experienced and award winning CRM, Customer Experience and Marketing professional. Author of - Intelligent Customer Engagement - The Future of Content Marketing. http://amzn.to/1sMoF7f

The commercial benefits of customer journey management

2017-11-30T16:13:45+00:00

The commercial benefits of Customer Journey Management By Aly Richards, CEO, Odyssiant Chief marketing officers (CMOs) who design and incorporate customer journey management as part of their overall activities outperform all others by 54% (24.9% vs 16.2%) in annual improvement on ROMI (Return On Marketing Investment) according a recent report from the Aberdeen [...]

The commercial benefits of customer journey management 2017-11-30T16:13:45+00:00

Google’s Phantom 2 update: Higher SEO for content mapped to your audience’s full buying journey

2017-11-30T16:15:05+00:00

Google’s Phantom 2 update: Higher SEO for content mapped to your audience’s full buying journey By Adam Henderson It was great to see details about Google’s latest update to their algorithm called ‘Phantom 2’, because it aligns completely with our thinking here at Odyssiant about the need for content to facilitate an audience’s [...]

Google’s Phantom 2 update: Higher SEO for content mapped to your audience’s full buying journey 2017-11-30T16:15:05+00:00

Are your leads really qualified?

2017-11-30T16:18:02+00:00

  The new content marketing funnel By Aly Richards, CEO, Odyssiant Professor Hugh Wilson at Cranfield University kindly asked me to speak at his quarterly Cranfield Customer Management Forum (CCMF) last week. The forum is a syndicate of leading companies such as British Gas, BP, HSBC, London Symphony Orchestra, Mercedes Benz, Royal Bank [...]

Are your leads really qualified? 2017-11-30T16:18:02+00:00

Disruption or just evolution and change?

2017-11-30T16:19:16+00:00

  Disruption or just evolution and change? By Aly Richards, CEO, Odyssiant Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out of the Fortune 500. The reason why: change is inevitable. When things change and new information comes into existence it [...]

Disruption or just evolution and change? 2017-11-30T16:19:16+00:00

Frustration and Innovation

2017-11-30T16:20:12+00:00

  Frustration and Innovation By Aly Richards, CEO, Odyssiant They say that laziness is the mother of invention. I have found that frustration has made me more inventive than laziness. I have had a long career in the world of CRM and Marketing and I have delivered some big hairy projects with great financial [...]

Frustration and Innovation 2017-11-30T16:20:12+00:00