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So far Odyssiant has created 15 blog entries.

Discussion with Jonathan Cann

2020-05-06T13:44:38+00:00

Following a guest speaking slot on the BMC weekly webinar (see here for the replay), we caught up with Jonathan Cann the Global CRM Director for Namecheap to talk some more about how to build buyer journeys with content and then how to audit content to find out not just what is working, but [...]

Discussion with Jonathan Cann2020-05-06T13:44:38+00:00

What Odyssiant content audit reports will show you

2020-05-06T13:51:43+00:00

By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business. “The benefits were immediate as soon as our content was audited it was obvious what was missing – a massive [...]

What Odyssiant content audit reports will show you2020-05-06T13:51:43+00:00

How to plan a content audit

2020-05-06T13:51:07+00:00

Carrying out a content audit is like any other marketing activity: it’s much more likely to create a great outcome if you have spent time creating a plan. To be fair, content audits aren’t hard. However, unless you have only recently started creating content, you’re going to find there’s a lot of content [...]

How to plan a content audit2020-05-06T13:51:07+00:00

What does the perfect content audit tell you

2020-05-06T13:50:32+00:00

At Odyssiant, we are advocates for content audits that go beyond the basics of telling you ’what you’ve got’ and instead inform you of what you need to create in order to maximise your opportunity to engage and sell. And to engage and sell through content, you need your content to be connected together [...]

What does the perfect content audit tell you2020-05-06T13:50:32+00:00

How to carry out the perfect content audit

2020-05-06T13:49:50+00:00

To be fair, it is impossible to describe the ‘perfect’ content audit as different businesses will have different objectives and start-points. However, if you want your content audit to move beyond simple list generation to capturing meaningful data that will inform your content planning and strategy, then there is a tried and tested approach [...]

How to carry out the perfect content audit2020-05-06T13:49:50+00:00

Content audit reports by Odyssiant

2020-05-06T13:49:13+00:00

Visualising the outputs from a content audit is vital for gaining the maximum value from the exercise. This is especially the case if the content audit extends beyond what the content was about and looks at who the content was meant to engage and for what purpose. Odyssiant is the perfect platform for carrying [...]

Content audit reports by Odyssiant2020-05-06T13:49:13+00:00

Odyssiant is the perfect tool for content auditing

2020-05-06T13:48:37+00:00

Odyssiant is a free content journey platform that allows you to capture, visualise and act upon a content audit. Users can upload all content into the Odyssiant content library, capturing all core details including any url links. As part of this upload, users can place the content on a journey map, specify audience personas [...]

Odyssiant is the perfect tool for content auditing2020-05-06T13:48:37+00:00

Determining what data to capture within a content audit

2020-05-06T13:48:02+00:00

Before embarking upon a content audit, stop and ask yourself this question: how is this content audit going to improve your content programme? It is only by having a clear set of desired outcomes that come from answering that question that you will know what data you should be capturing within the content audit [...]

Determining what data to capture within a content audit2020-05-06T13:48:02+00:00

Why Excel probably isn’t so excellent for content audits

2020-05-06T13:47:27+00:00

Most content audits are recorded using Excel spreadsheets. While this allows any business to create a basic list with some core parameters, there are some significant shortcomings. To contextualise those shortcomings, you need to first ask yourself what the audit is meant to be achieving. In other words, what are you planning to do [...]

Why Excel probably isn’t so excellent for content audits2020-05-06T13:47:27+00:00

Can your data do this?

2020-04-21T09:23:05+00:00

Can your sales funnel data show you this? A traditional funnel report will show you how many customers you have at each stage. The stages will be defined by how interested or qualified the customer should be at that stage. As you go through the funnel the numbers of customer decreases until you reach [...]

Can your data do this?2020-04-21T09:23:05+00:00

WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!

2020-05-06T13:46:19+00:00

What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than the competition doesn’t work 5 Factors you must consider before implementing marketing automation. The dirty little secrets no software vendor [...]

WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!2020-05-06T13:46:19+00:00

The difference between a buyer journey and a customer journey

2020-04-21T09:28:53+00:00

Anyone who has invested the time mapping the end-to-end customer journey for their business will almost certainly have come across one simple revelation: it is not one journey, it’s two journeys. In reality it could be many more than two journeys depending on the nature of the business. However, the two journeys that will [...]

The difference between a buyer journey and a customer journey2020-04-21T09:28:53+00:00

Persona to Map to Content to Funnel

2020-04-21T09:40:02+00:00

Persona -> Needs -> Map -> Content -> Marketing Funnel -> Sales Funnel -> CustomerIn my previous article “Customer Journey Mapping - Needs & Wants”, I discussed how customers’ needs change throughout their buying journey. That represents a challenge for us marketers and customer experience managers – How do you create the right content to [...]

Persona to Map to Content to Funnel2020-04-21T09:40:02+00:00

Customer Journey Management – Overcoming the silo problem

2020-04-21T09:46:22+00:00

Silos are one of the largest hurdles for any successful Cx programme to overcome. We explained why in our article “Is Customer Journey Management next?” when we discussed the challenge of demonstrating ROI for Customer Experience and Customer Journey Mapping: “The reason it is so hard to prove the ROI is because the customer [...]

Customer Journey Management – Overcoming the silo problem2020-04-21T09:46:22+00:00

Can you create an omni-channel experience?

2020-04-21T09:47:43+00:00

74% of marketers said that a cohesive omni-channel experience was important (34% said it was very important). (https://www.targetmarketingmag.com) We would all agree that there needs to be consistency of the brand experience across channels and the ability to interact where customers are and where they want to be and there is evidence to suggest [...]

Can you create an omni-channel experience?2020-04-21T09:47:43+00:00