Where to begin when considering your contact strategy

Better customer communications can be worth millions in annual revenues. This is because there is a strong correlation between the customers’ experience and loyalty [Forrester Report: Customer Experience Index]. So, companies that manage their communications [...]

Where to begin when considering your contact strategy2021-04-19T10:58:00+01:00

The difference between a buyer journey and a customer journey

Anyone who has invested the time mapping the end-to-end customer journey for their business will almost certainly have come across one simple revelation: it is not one journey, it’s two journeys.In reality it could be [...]

The difference between a buyer journey and a customer journey2021-04-19T10:41:00+01:00

Posing questions around the danger of describing but not understanding

Who are these socio-demographic twins?Both maleBoth born 1948Both grew up in the UKBoth have divorced and re-marriedBoth have grown up sonsBoth are very wealthyBoth like to spend their holidays in the alpsBoth are world famous [...]

Posing questions around the danger of describing but not understanding2021-04-28T07:38:25+01:00

Building an audience to leverage customer timing

What is “customer timing”?In my previous article (https://www.odyssiant.com/mapping-the-buying-journey/), I talked about mapping the buying journey so that, as marketers, we could better help the customer through the process of buying and making a decision by [...]

Building an audience to leverage customer timing2021-04-22T16:23:13+01:00

Know How: Audience Journey Planning is the first step to commercialising content marketing

“Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial feeling [...]

Know How: Audience Journey Planning is the first step to commercialising content marketing2021-04-28T07:41:19+01:00
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