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Where to begin when considering your contact strategy

Better customer communications can be worth millions in annual revenues. This is because there is a strong correlation between the customers’ experience and loyalty [Forrester Report: Customer Experience Index]. So, companies that manage their communications [...]

Where to begin when considering your contact strategy2021-04-01T06:26:00+01:00

Posing questions around the danger of describing but not understanding

Who are these socio-demographic twins? Both male Both born 1948 Both grew up in the UK Both have divorced and re-married Both have grown up sons Both are very wealthy Both like to spend [...]

Posing questions around the danger of describing but not understanding2021-03-28T18:17:24+01:00

Know How: Buyer Journey Planning is the first step to commercialising content marketing

“Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial [...]

Know How: Buyer Journey Planning is the first step to commercialising content marketing2021-03-28T16:24:28+01:00
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