Following a guest speaking slot on the BMC weekly webinar (see here for the replay), we caught up with Jonathan Cann the Global CRM Director for Namecheap to talk some more about how to build buyer journeys with content and then how to audit content to find out not just what is working, but [...]
By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business. “The benefits were immediate as soon as our content was audited it was obvious what was missing – a massive [...]
Carrying out a content audit is like any other marketing activity: it’s much more likely to create a great outcome if you have spent time creating a plan. To be fair, content audits aren’t hard. However, unless you have only recently started creating content, you’re going to find there’s a lot of content [...]
At Odyssiant, we are advocates for content audits that go beyond the basics of telling you ’what you’ve got’ and instead inform you of what you need to create in order to maximise your opportunity to engage and sell. And to engage and sell through content, you need your content to be connected [...]
To be fair, it is impossible to describe the ‘perfect’ content audit as different businesses will have different objectives and start-points. However, if you want your content audit to move beyond simple list generation to capturing meaningful data that will inform your content planning and strategy, then there is a tried and tested approach [...]
Visualising the outputs from a content audit is vital for gaining the maximum value from the exercise. This is especially the case if the content audit extends beyond what the content was about and looks at who the content was meant to engage and for what purpose. Odyssiant is the perfect platform for carrying [...]
Users can upload all content into the Odyssiant content library, capturing all core details including any url links. As part of this upload, users can place the content on a journey map, specify audience personas and tag all customer needs. This allows users to clearly see the gaps in the customer journey. For users [...]
Before embarking upon a content audit, stop and ask yourself this question: how is this content audit going to improve your content programme? It is only by having a clear set of desired outcomes that come from answering that question that you will know what data you should be capturing within the content [...]
Most content audits are recorded using Excel spreadsheets. While this allows any business to create a basic list with some core parameters, there are some significant shortcomings. To contextualise those shortcomings, you need to first ask yourself what the audit is meant to be achieving. In other words, what are you planning to [...]
What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than the competition doesn’t work 5 Factors you must consider before implementing marketing automation. The dirty little secrets no software vendor [...]
