By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business.“The benefits were [...]
Carrying out a content audit is like any other marketing activity: it’s much more likely to create a great outcome if you have spent time creating a plan.To be fair, content audits aren’t hard. However, [...]
At Odyssiant, we are advocates for content audits that go beyond the basics of telling you ’what you’ve got’ and instead inform you of what you need to create in order to maximise your opportunity [...]
To be fair, it is impossible to describe the ‘perfect’ content audit as different businesses will have different objectives and start-points. However, if you want your content audit to move beyond simple list generation to [...]
Visualising the outputs from a content audit is vital for gaining the maximum value from the exercise. This is especially the case if the content audit extends beyond what the content was about and [...]
Odyssiant is a free content journey platform that allows you to capture, visualise and act upon a content audit. Users can upload all content into the Odyssiant content library, capturing all core details including any url [...]
Before embarking upon a content audit, stop and ask yourself this question: how is this content audit going to improve your content programme? It is only by having a clear set of desired outcomes [...]
Most content audits are recorded using Excel spreadsheets. While this allows any business to create a basic list with some core parameters, there are some significant shortcomings.To contextualise those shortcomings, you need to first ask [...]
Like algae blooming in a nutrient-rich lake, the amount of content being produced by companies today is growing at an exponential rate. How much content is being created, which functions within the business are creating [...]
You have created an awesome video, written a gripping article or drawn a masterpiece. You publish to your website and social channels. Being a good marketer, you then amplify the reach of your content by [...]
Every piece of creative that you produce whether text, images or video and for social media, campaigns, TV adverts, call centre scripts or corporate communication is content. Content is marketing fuel, it is sales support [...]
How much does your business spend on content each year? If you are following global trends, it is an amount that is set to have doubled between 2016 and 2021; global spend on content marketing [...]
Pity anyone within a blue chip business who tries to unravel the complexities of their content programme. For a start, it won’t just be one content programme as multiple brands, agencies and functions will be [...]
Effective content doesn’t happen by chance. It is the result of a strong centralised content strategy.When content is out of control it might not appear on the surface that it is a problem or that [...]
Following a guest speaking slot on the BMC weekly webinar (see here for the replay), we caught up with Jonathan Cann the Global CRM Director for Namecheap to talk some more about how to [...]
