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The commercial benefits of Customer Journey Management

Chief marketing officers (CMOs) who design and incorporate customer journey management as part of their overall activities outperform all others by 54% (24.9% vs 16.2%) in annual improvement on ROMI (Return On Marketing Investment) according [...]

The commercial benefits of Customer Journey Management2020-10-16T15:28:10+01:00

Know How: Audience Journey Planning is the first step to commercialising content marketing

“Holy Grail”, “Elephant in the Room”, “64 million dollar question”, whatever idiom you want to give it, the marketing industry is quite rightly obsessed by ROI. In the world of content marketing, the initial feeling [...]

Know How: Audience Journey Planning is the first step to commercialising content marketing2020-10-16T07:38:52+01:00
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