Latest Publications

/Latest Publications

Every journey starts with a single content step

2018-06-08T13:33:43+00:00

Customer journeys. That age old process adopted by marketers to define the behaviour of their target audience when they are trying to persuade them to buy their product or service. Most commonly visualised as a marketing funnel, customer journeys aim to cover customer touchpoints across multiple channels and with different customer segments that [...]

Every journey starts with a single content step 2018-06-08T13:33:43+00:00

Change how you measure your marketing ROI

2018-06-08T13:30:25+00:00

In the article The New ROI of Marketing we looked at how the accounting based calculations are made to understand our ROI and profitability. The conclusion being that becoming a customer-centric business will unlock a better engagement with customers that will have direct commercial return. As marketing leaders you will be on a spectrum which [...]

Change how you measure your marketing ROI 2018-06-08T13:30:25+00:00

One audience, many content strategies

2018-06-08T13:31:55+00:00

  Content Challenges: One audience, many content strategies   How many content strategies do you have within your business? Indeed, how many content strategies do you have within your marketing function? Just the one? Fingers-crossed that is the case, but can you place your hand on your heart and swear to it? The above [...]

One audience, many content strategies 2018-06-08T13:31:55+00:00