Visualising the outputs from a content audit is vital for gaining the maximum value from the exercise. This is especially the case if the content audit extends beyond what the content was about and looks at who the content was meant to engage and for what purpose.

Odyssiant is the perfect platform for carrying out a content audit. It allows all core details of the content to be captured as well as engagement details including audience personas, customer needs and the content item’s role within the customer journey.

Now Odyssiant has introduced a new report service that outputs this content audit data so that the gaps can be clearly visualised.

Want to find out more? Read about the full Odyssiant content audit features here:

Related Articles

How to carry out the perfect content audit

To be fair, it is impossible to describe the ‘perfect’ content audit as different businesses will have different objectives and start-points. However, if you want your content audit to move beyond simple list generation [...]

How to plan a content audit

Carrying out a content audit is like any other marketing activity: it’s much more likely to create a great outcome if you have spent time creating a plan. To be fair, content audits [...]

What Odyssiant content audit reports will show you

By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business. [...]

Discussion with Jonathan Cann

Following a guest speaking slot on the BMC weekly webinar (see here for the replay), we caught up with Jonathan Cann the Global CRM Director for Namecheap to talk some more about how to [...]