Visualising the outputs from a content audit is vital for gaining the maximum value from the exercise. This is especially the case if the content audit extends beyond what the content was about and looks at who the content was meant to engage and for what purpose.
Odyssiant is the perfect platform for carrying out a content audit. It allows all core details of the content to be captured as well as engagement details including audience personas, customer needs and the content item’s role within the customer journey.
Now Odyssiant has introduced a new report service that outputs this content audit data so that the gaps can be clearly visualised.
Want to find out more? Read about the full Odyssiant content audit features here: https://www.odyssiant.com/content-audit/
Most content audits are recorded using Excel spreadsheets. While this allows any business to create a basic list with some core parameters, there are some significant shortcomings. To contextualise those shortcomings, you need [...]
Before embarking upon a content audit, stop and ask yourself this question: how is this content audit going to improve your content programme? It is only by having a clear set of desired [...]
Users can upload all content into the Odyssiant content library, capturing all core details including any url links. As part of this upload, users can place the content on a journey map, specify audience [...]
WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!
What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than [...]
By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business. [...]