Visualising the outputs from a content audit is vital for gaining the maximum value from the exercise. This is especially the case if the content audit extends beyond what the content was about and looks at who the content was meant to engage and for what purpose.
Odyssiant is the perfect platform for carrying out a content audit. It allows all core details of the content to be captured as well as engagement details including audience personas, customer needs and the content item’s role within the customer journey.
Now Odyssiant has introduced a new report service that outputs this content audit data so that the gaps can be clearly visualised.
Odyssiant is a free to use platform for journey creation, mapping and content auditing. The new report service pack provides 5 content audit reports for £100.
Want to find out more? Read about the full Odyssiant content audit features here: https://www.odyssiant.com/content-audit/
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By using Odyssiant as your content auditing tool, you gain access to exceptionally valuable insights that will inform and improve your content planning, delivering greater value from your content programme for your business. [...]