Following a guest speaking slot on the BMC weekly webinar (see here for the replay), we caught up with Jonathan Cann the Global CRM Director for Namecheap to talk some more about how to build buyer journeys with content and then how to audit content to find out not just what is working, but what is missing.

Before viewing our discussion, and to set the scene if you haven’t seen the BMC webinar, take a look at the first quick video where Aly explains what the “3%” is that Jonathan refers to.

The discussion with Jonathan starts with him explaining the challenges that he is facing and what he would like to be able to do.

To find out more about content journeys and getting your content audited go here.