Dynamic Content Animation

For this video we’re delving into ‘dynamic content’. What is it? How does it work? How does it deliver personalisation? Watch for a (hyper!) short demonstration. To keep it short we condensed the actual content research your customers would actually do and jumped forward to the sale…hope you don’t mind!

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Customer contact, the internal dimension

Picture yourself sitting in the senior management meeting where you are seeking buy-in to a contact strategy change management programme. You have spent several weeks developing the proposed approach and building the watertight business case to the point where you believe you have tacit approval from many people around the table for what you are proposing...