How to create connected content across channels

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Do you have a “leaky funnel”?

Useful things funnels. In the real world they allow you to pour accurately into narrow containers and in the marketing world we use them as a way to describe the channelling of customers towards a sale. Except, bizarrely, that is not what marketers now use the term funnel to describe.

Change how you measure your marketing ROI

As marketing leaders you will be on a spectrum which at one end may mean you are a long way off this level of understanding of your numbers or at the other extreme you may be totally in control and have all this information to hand. At either end of this spectrum, to become more customer-centric you will need to consider the following measurements and how you manage your audience accordingly.