Marketing Use Cases
Quality content from the first interaction
Design and create the perfect content to match your buyers’ needs sequenced to match their buying process.
Automatic Lead Management & Nurturing
Integrate with Salesforce, Dynamics, Sugar, Hubspot, etc., to feed data enriched leads into existing funnel management processes.
Full Marketing Attribution to Sale
Track every content interaction to fully analyse and understand contribution to sale.
Sales Use Cases
Map Buyer Journeys to Sales Funnel
Managing the production of content to make sure that it is available to the customer at the right point in your sales and marketing funnels.
Conversion Rate Optimisation
Each stage of the customer journey is a chance to differentiate yourself from the competition and delight customers. Highly-engaged customers buy 90% more often and spend 60% more per transaction.
Increase qualified lead volume
Customers take personal journeys self-identifying their needs and signalling when ready to buy through their content consumption
Customer Value Management Use Cases
Journey analysis aids discovery of commercial levers
Understand which content and therefore what customer needs are most driving sales and the effect routes to purchase
Sustained engagement provides cross/up-sell opportunities
Customer needs embedded into content creates next sales opportunity by looping the customer into the next journey
Retention & Loyalty are all part of the same customer journey
Break down the internal silos so the customer journey is connected across departments. The customer needs that drove the purchase are carried through to service, support loyalty and retention.
