Home 2018-09-11T09:31:34+00:00

Where are you on the content planning and management maturity scale?

Level 1: Content Chaos

  • Situation: multiple brands & products, multiple channels, multiple creative agencies, multiple delivery platforms, multiple content strategies, multiple functions producing content, explosion of content on all fronts

  • Symptoms: Frustration – not enough budget, can’t tell what is successful, wasted content spend. Content often not aligned to marketing or corporate strategy. Disjointed customer experience

  • Organisation: Lots of agencies or departments, no centralised content strategy

  • Budgets & ROI: Budgets hard to justify, poor or no ROI

  • Measurement: Little or no measurement or just vanity measures

Level 2: Designing a new world

  • Situation: Foundation in place for centralised content plan; Prioritised the key end-to-end customer buyingjourneys, audited and understood the content requirements for these journeys, can now connect journeys on at least one channel 

  • Symptoms: Starting to understand what content works for which customers and how journeys help define the content planning; improving customer experience; greater control of content investment

  • Organisation: One or two areas of the business are planning content through customer journeys

  • Budgets & ROI: Budgets justified, ROI becoming clear

  • Measurement: Measuring against journeys but results not yet consistent due to channel limits

Level 3: Multi-channel connected journeys

  • Situation: Centralised content planning in place; all customer journeys mapped and content planned against these maps, all channels and delivery platforms integrated to maps/plan, content journeys connected through AI

  • Symptoms: Clear growth underway, greatly improved customer experience, measurable success, full marketing attribution, predictable results

  • Organisation: Central editorial function

  • Budgets & ROI: full marketing attribution to sales, budget growth in line with sales

  • Measurement: End-to-end journey measurement across all channels for whole audience, sales pipeline predictions possible through content consumption tracking against journeys

Level 4: Optimisation

  • Situation: Optimised centralised plan; all customer journeys mapped and content planned against these maps, all channels and delivery platforms integrated to maps/plan, content journeys connected through AI + feedback loops from measurement

  • Symptoms: Continuous improvement embedded into the organisation

  • Organisation: Central editorial function

  • Budgets & ROI: full marketing attribution to sales, budget growth in line with sales

  • Measurement: End-to-end journey measurement across all channels for whole audience, sales pipeline predictions possible through content consumption tracking against journeys

How to go from Level 1 to Level 4 …

All content. Any channel. One Platform.

Odyssiant is the only platform that organises and connects every item of content across the entire customer journey.

  • Centralised plan for content – sophisticated journey mapping tool allows all content to be centrally planned and managed

  • Connect all content – next-best-content AI connects all content into a personalised, contextually relevant buying journey

  • Commercially relevant insight – unique customer needs insight combined with powerful commercial ROI analytics

Odyssiant is a unique and innovative marketing software platform that helps businesses organise, plan, create, publish, track and measure the content they need to fulfil any customer’s end-to-end buying journey, and then progress the customer to a purchasing decision using Odyssiant’s Next-Best-Content AI engine.

Platform

Plan

Odyssiant is the only platform that allows you to centrally plan all your content regardless of channel or format using its sophisticated journey mapping tool

Produce

Manage all your content creation from a single, centrally managed content platform, minimising content wastage and maximising reuse

Publish

Publish to any channel with open APIs ensuring fully flexible integration with all your existing systems

Connect

The Odyssiant next-best-content AI connects all your content together creating a personal, contextually relevant customer experience

Measure

Deep analytics that show you customer journey progression and full content performance

Understand

Understand your customers’ needs and preferences to enrich your customer data and CRM

Some statistics…

82%

OPEN RATE LIFT

100%

CTOR LIFT

55%

MQL VOLUME

98%

CONTENT ROI IMPROVEMENT

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