Odyssiant integrates inbound Next-Best-Actions from decision engines with outbound campaign communications through connected content journeys …

Personas

Odyssiant brings the audience into the engagement process. Personas inform content briefs. All content is tagged to personas.

Customer Journey Mapping

Customer content journey mapping tool. Create the content for every step in your customer journey from first need identified through to need met.

Editorial Planning

Workflow and collaboration tool for efficient production. Editorial Calendar. Workflow management. Content Library.

Publishing

Publish content to your channels and lead audiences on journeys. Unique ‘Next Best Content’ tool. Multi-channel publishing. Provide MQL to frontline.

Analytics

Monitor the content performance of your customer journeys. Content performance insight. Marketing attribution to sale.

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