Bring the audience into the engagement process using persona information to inform the content creation track its consumption.
Customer Journey Mapping
Unique customer content journey mapping tool ensures content exists for every step in the customer journey, tagged to the customer’s needs.
An efficient workflow and collaboration tool for content production including editorial calendar, workflow management and content library.
Publish content to your channels and lead audiences on journeys. Unique ‘Next Best Content’ tool. Multi-channel publishing. Provide MQL to frontline.
Monitor the content performance of your customer journeys, gather content performance insight, and track marketing attribution to sale.