Aly Richards, CEO

Aly Richards brings over 25 years of high-level marketing expertise, shaped by her experience in blue-chip companies and innovative technology projects. Her journey with Odyssiant began after meeting Scott, the COO, when she was Marketing Director for a UK software company and he led the company’s PR agency; their shared drive for impactful results forged a strong, lasting friendship. Aly has a technical foundation, with a unique depth of experience in marketing technologies. Notably, she spearheaded the world’s first AI implementation in contact centres for O2, a groundbreaking project that delivered £118 million in EBITDA. With hands-on experience across all major CRM platforms, Aly’s deep understanding of marketing processes, funnel management, and campaigning informs Odyssiant’s design, making it an intuitive and powerful tool for today’s marketing challenges.

Scott McLean, COO

Scott McLean began his career as a journalist, where he developed a passion for words and storytelling. Transitioning from journalism, he went on to work in – and eventually lead – a major PR agency, honing his expertise in content strategy and audience engagement. While he thrived in creating compelling narratives and building audiences, Scott found himself frustrated by a gap in the traditional PR model: he could spark interest, but he rarely saw the journey continue as those audiences transformed into customers. This insight became foundational to Odyssiant’s mission, as Scott sought to bridge the gap between audience awareness and customer conversion. His vision for “through-the-line” engagement remains a cornerstone of Odyssiant, helping clients navigate the entire journey from first impression to lasting customer relationships.

Peter Fearn, CTO

With over 25 years of experience as a developer and coder, Peter Fearn combines technical expertise with visionary thinking, guiding Odyssiant’s technical direction with precision and insight. Known for his analytical prowess, Peter has an exceptional ability to dissect complex challenges and devise innovative solutions that set Odyssiant apart. His deep understanding of development best practices ensures that every part of the platform is optimised for performance, security, and scalability. As a skilled planner, Peter maps out Odyssiant’s technical roadmap, translating ideas into robust, forward-looking features. His leadership in development empowers the team to continually enhance the platform’s capabilities, providing clients with a powerful, reliable tool for buyer journey management.

Fraser James, CTO

Fraser James brings a unique focus on UX design, reporting, and project management to Odyssiant’s development team. With a keen eye for user experience, Fraser ensures that the platform is intuitive, visually engaging, and seamlessly aligns with user needs. His expertise in creating insightful dashboards and reporting tools enables clients to access and understand critical data at a glance, empowering them to make informed decisions. As a seasoned project manager, Fraser coordinates Odyssiant’s development milestones, keeping the team aligned and projects on track to deliver impactful features and enhancements. His commitment to design and functionality ensures that Odyssiant remains a user-friendly and powerful solution for navigating the buyer journey.