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Taking buyers on Journeys…

Odyssiant is all about taking buyers on journeys. As we have developed the system and company, we’ve been on quite a journey ourselves. We’ve tested, trialled, learnt and refined to the point where we are now attracting new clients and a heck of a lot of interest. Here’s a taster of our journey to date.

In the entrepreneurial tale that is Odyssiant, the journey begins in 2013. Aly Richards and Scott McLean start their collaboration on a project for a large utility company. They were inspired by the mythic structure of the Hero’s Journey, seeking to map it onto the buyer’s odyssey. Excel spreadsheets were their initial cartography tools, but they quickly found them woefully inadequate for tracking potential buyer engagement.

This led to the creation of Odyssiant the following year. With the debut of their software, a rudimentary but promising system was born. That year, Peter Fearn and Fraser James joined the management team, lending their technical acumen to the project. All this led to an implementation at The Associated Press.

The following two years (2015 and 2016) saw the alpha version of the platform developed. With the software becoming increasingly sophisticated, Odyssiant landed an implementation at News UK.

Version 2.0 was launched in 2017, introducing “nudging” via email and newsletter-style content delivery, quickly leading to a project at RBS.

In 2018, Odyssiant undertook a bit of a facelift. Version 2.1 featured a revamped user interface and the application of artificial intelligence to consider customer needs and persona. Camelot, became a highlight project that year.

Version 2.2 was introduced in 2019, adding a content audit feature and creating insights into customer decision-making processes. These new features were trialled at IFS, an enterprise software company who immediately benefitted from the content gap analysis.

The following year (2020), saw Version 3.0 released, enabling out of the box integration with WordPress and HubSpot. Analytics functionality also evolved to support “full funnel activation,” with Splitit becoming a case study in its effectiveness.

The year 2021 was one of consolidation and refinement. Version 4.0 brought integrated dashboards for tracking content audit and engagement. British Telecom’s enterprise arm began an in depth trial of Odyssiant’s ability to boost conversion rates.

Last year, 2022, saw yet another phase of integration, this time with Drupal, HubSpot, and Adobe Target. Further client partnerships included SaaS scale-up, Rosslyn.

And now, 2023 marks a decade of ingenuity, persistence, and ever-evolving sophistication. Version 6.0 has emerged with quicker, more user-friendly analytics and a generic plugin for any CMS. As the year progresses, businesses such as Smartr and Equans EV have begun implementations. The Odyssey continues…

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