Resources
Quality Over Quantity: The New Rules for Lead Qualification
In today’s competitive marketplace, the old mantra of “more leads, more sales” no longer holds true.…
Is Your Lead Generation Strategy Letting You Down? Here’s How to Fix It
Is Your Lead Generation Strategy Letting You Down? “I’m tired of chasing unqualified leads that go n…
Is Your Content Missing the Mark? Aligning with Buyer Needs for Better Results
Is Your Content Missing the Mark? In today’s competitive landscape, marketers often face a harsh rea…
How Splitit Boosted Lead Quality Through Buyer Journey Management
In the ever-evolving fintech landscape, Splitit, a buy-now-pay-later provider, faced a challenge tha…
The Lead Quality Revolution: Lessons from Marketing-Sales Alignment Champions
The alignment between marketing and sales is paramount for enhancing lead quality and driving revenu…
Why Content Quality Matters More Than Volume in Today’s Market
The Marketer’s instinct is often to produce more – more blog posts, more emails, more social p…
Unlocking the Potential of Marketing and Sales Alignment
The relationship between marketing and sales often feels like an arranged marriage – one born …
Understanding Customer Needs in a Competitive Market
When you think about content marketing, what often comes to mind are flashy campaigns, catchy taglin…
The Journey of a Marketing-Qualified Opportunity
Not all leads are created equal. Amidst the influx of prospects, identifying Marketing-Qualified Opp…
How to Prioritise High-Quality Leads Without Missing Key Opportunities
The flood of incoming leads can be overwhelming. But it’s a mistake to think that more leads always …
How Ready Are You for Optimising Lead Quality?
When it comes to driving sales, the quality of your leads is just as important as their quantity. Bu…
10 Marketing Strategies That Support the Sales Funnel
Navigating today’s competitive landscape requires a laser-focused approach to marketing – one …
Mastering Buyer Complexity: Navigating Today’s Evolving Customer Journeys
The evolution of buyer behaviour in today’s digital landscape has fundamentally transformed how comp…
Why Simplified Data Fails: The Power of Odyssiant’s Buyer Journey Insights
Marketing today relies heavily on data and understanding the buyer journey, which is complex and mul…
Unlocking Growth Potential: Incorporating Generative AI into Your Marketecture and Marketing Strategy
In today’s rapidly evolving business landscape, staying ahead of the competition requires inno…
The Role of AI in Content Strategy: Exploring New Frontiers for Marketers
Artificial Intelligence (AI) has emerged as a powerful tool for marketers particularly for content g…
The Art of Messaging: Crafting the Perfect Demand Gen vs Lead Gen Strategy
In the world of marketing, there are two primary messaging architectures that businesses use to driv…
How to use buyer journey maps to create your content strategy
Do you keep asking yourself what content you should be creating and how your customers will engage w…
So you’ve got ChatGPT, now what?
Are you already using artificial intelligence (AI) to generate content? It’s revolutionising content…
Why content is key for marketing and business success
Content marketing isn’t just the buzzword of the moment. It’s essential for optimising your marketin…
B2B Banking Case Study
For this project Odyssiant helped RBS implement a Buyer Journey Mapping marketing strategy to create…
Funnel Optimisation Roadmap
Here is our formula for optimising your conversion rate and the shape of your funnel: Define your Pe…
The growing problem of content chaos
Content Chaos? Like algae blooming in a nutrient-rich lake, the amount of content being produced by …
WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!
What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and thre…
The Cost of Content Chaos
How much does your business spend on content chaos each year? If you are following global trends, it…
Dynamic Content personalises the journey
Personalising content is not hard, but dynamic content is somewhat harder… The quest for perso…
Splitit case study: visibility of buyers within their journey boosted conversion rates
Splitit Case Study: Introduction The way that retailers engage with their consumers has changed dram…
Content challenges: What is a content strategy
Current accepted thinking on a content strategy is that you think of some themes that you want to cr…
Content Audit
Determining what data to capture within a content audit Before embarking upon a content audit, stop …
Full funnel Marketing
McKinsey says that “Full Funnel” marketing is the new must have for CMO is but is it really? Will it…
Business buying has changed, have you kept up?
Believe it or not, fifteen years ago or so, we did many deals on the golf course – the buyer j…
The shape of your funnel is really important, here’s why:
What do we mean by the “shape” of your funnel? You may recognise the following funnel diagram: you m…
What Odyssiant content audit reports will show you
By utilising Odyssiant as your content auditing tool, you obtain access to incredibly valuable insig…
What does the perfect content audit tell you
At Odyssiant, we are advocates for content audits that go beyond the basics of telling you ’what you…
Measuring the new ROI of marketing
Before looking at what the new potential is for calculating the ROI of marketing, let us first look …
The biggest challenge of setting up an AI for marketing
Marketing Applications for AI – where to begin… As marketers seek practical applications…
The commercial benefits of Buyer Journey Management
Chief marketing officers (CMOs) who design and incorporate customer journey management in their mark…
Mapping the Buying Journey
Buyer Journey Mapping is about understanding how we make decisions and then providing the content to…
Your role as marketer needs to change again!
You have heard many times already that your role as a marketer needs to change. In fact, your role a…
How to carry out the perfect content audit
To be fair, it is impossible to describe the ‘perfect’ content audit as different businesses will ha…
Signs that you are suffering from Content Chaos
Effective content doesn’t happen by chance. It results from a strong centralised content strategy. W…