This case study looks at the results of a B2B Banking implementation of Odyssiant.

The project tested an alternative approach for customer communications to the existing campaigns and marketing.

We analysed the customer needs and then we created content that resonated with these customer needs.

We then structured the content in a buyer journey that leads the customer to sales qualification.

Results:

Odyssiant helped the bank generate more qualified leads for sales from the existing customer base. The project proved that Odyssiant improved both the quantity and the quality of leads. We showed how brands can engage customers and then use content to steer them towards a sale decision.

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