Do you know what is working or what is missing for your customers’ buying journey?
Right now is the time to make sure that your customer journeys are complete, creating a smooth path to purchase.
Don’t know where to start?
See our action plan below.
Determine Personas, Identify Needs, Determine Journey Template, Create Maps
Align existing content to maps, Analyse results
Plan how you are going to fill the gaps
Update existing content and join to create Next-Best-Content, Fill gaps
Publish to content hubs, Publish to campaign automation, Amplify to social platforms
Track Content, Track Personas, Track Needs, Track Journeys, Analyse and Optimise (back to plan and create!)