Here is our formula for becoming Buyer Journey focused:
- Define your Personas – and they are not segments and may not be already on the shelf!
- Define what your Personas needs are.
- Design your Buyer Journey map.
- Audit your content against this map.
- Enable Journey Tracking.
- Fill the content gaps.
- Enable the journey with “Nudge” – Go Live with Minimum Viable Journey.
- Monitor Engagement.