Here is our formula for becoming Buyer Journey focused:

  1. Define your Personas – and they are not segments and may not be already on the shelf!
  2. Define what your Personas needs are.
  3. Design your Buyer Journey map. 
  4. Audit your content against this map.
  5. Enable Journey Tracking.
  6. Fill the content gaps.
  7. Enable the journey with “Nudge” – Go Live with Minimum Viable Journey.
  8. Monitor Engagement.
  9. Optimise.