Are you already using artificial intelligence (AI) to generate content? It’s revolutionising content creation, allowing us to focus on creative problem-solving and less on wordsmithing.
By having AI in your content-generation strategy – whether it be for webpages, email campaigns, or social media – you can leverage the power of machine learning to create engaging, personalised and relevant content tailored to particular audiences.
However, as the saying goes, ‘Garbage in, garbage out’. Briefing AI properly is key to unlocking its full potential, and is a skill that needs to be learned.
Say you want to Jasper to generate a blog post for you. You could just use a template, giving it a title, a one-sentence brief, and tone of voice, but chances are, while the output may superficially make sense, critically it will probably be weak and repetitive.
Instead, ask Jasper to create an outline for you, then adjust it to something more meaningful to what you want. Then feed Jasper that outline for the blog post! You’ll still have to go through any output to improve the language, but it will save you a huge amount of time than writing yourself.
There are plenty of tutorials online that will teach you how to do both effectively, but to create deeper, more sophisticated content that fits within your marketing strategy, you will need buyer-journey mapping and persona identification, along with their needs and motivations, as well as specifying where the buyer is in their journey.
Creating a buyer journey map takes work and insight, which may be daunting at first, but it’s essential if you want to create engaging strategies that connect with people on a more personal level.
Odyssiant can help you define your buyer personas and their journey map, which will provide you with a far more powerful, tailored content strategy. So, don’t hesitate to get in touch; we’d love to show you how to revolutionise your content marketing.