The Score Card - Odyssiant

The Revenue Accelerator Scorecard

Scorecard Questions

1️⃣ Are your sales teams prioritising high-intent leads effectively?

No, we waste time on low-potential leads.
Some lead scoring exists, but it’s inconsistent.
We use predictive data to focus on conversion-ready buyers.

2️⃣ How well does your CRM track buyer engagement?

It's mostly a sales tracking tool.
We track engagement, but insights are limited.
Our CRM is integrated with predictive analytics.

3️⃣ What percentage of your MQLs actually convert into SQLs?

Less than 20%—most MQLs don’t go anywhere.
20-50%—some convert, but we lose many leads.
Over 50%—our MQLs are sales-ready and convert well.

4️⃣ How effectively does marketing content support sales?

Sales rarely uses marketing content.
Some content is helpful, but gaps remain.
Content aligns with buyer journeys and supports sales.

5️⃣ How predictable is your sales pipeline and forecasting?

Our forecasts are unreliable and we miss targets.
We have some visibility, but accuracy is inconsistent.
Our forecasting is data-driven and highly reliable.

6️⃣ How quickly do leads progress through your sales pipeline?

It takes too long to convert leads, causing loss.
Some leads move fast, others stall.
We track buyer intent and optimise conversion speed.