Buyer Journey Engine
Increasing conversion rates through Buyer Journeys
Buyer Journey Mapping is the way forward to optimise your sales and marketing funnels
Connect the full Buyer Journey
map and deliver the content needed to progress your customer from engagement to purchase
Identify & Create all Buyer Journey Content
create all the content needed to fulfil the entire Buyer Journey
Personalised Experiences for Multiple Audiences
publish the content that is personal to the customer’s needs
Measure Marketing Attribution to Sale
track and measure the performance of your marketing activity from engagement to purchase
Odyssiant helps you build, manage and optimise buyer journey maps
How it works…
Create your Map using the Odyssiant Journey Framework
The Framework is a template MAP that covers the decision making process we all take when making a purchase. We have made it simple for you to use this as a template for your MAP that you can then edit and change to suit your needs.
Your buyer journey is defined by the NEEDS your products and services meet. However, through each step of the buying process your customer’s NEEDS may change. By assigning NEEDS to each step you can make sure you both deliver the content that meets those NEEDS and track what NEEDS drive most sales.
Add CONTENT to your steps and AUDIT
You can add CONTENT directly to the MAP and step or you can add CONTENT to your Content Library and drag & drop onto the MAP.
You can PUBLISH directly from Odyssiant into your WordPress site – without asking a developer to do it for you.
Review the Content Management and Audit DASHBOARD to determine what is missing.
Plan what content to create to fill the gaps.
MOVE your customers with Next-Best-Content
The Odyssiant Next-Best-Content plugin will push CONTENT to your customers to progress them through your journey based on their JOURNEY, STEP and NEEDS.
OPTIMISE
To effectively manage your journeys, you will need to understand how your journeys are performing. Where are your prospects on their journeys, how is the content performing, where are the opportunities and room for improvement? Odyssiant’s analytics dashboards help you do all this and provide you full marketing attribution to sale.