Buyer Journey Management Platform
The only software you need to plan and manage End-to-End customer journeys
Be part of your customers’ journey every step of the way. Meet their buying needs, be engaged, and create a connected experience.
Only with Odyssiant do you have the power to map and progress the customers’ end-to-end journey.
Journey map design & build
Plan your content strategy
Align your content to maps
I’ve reviewed Odyssiant and really liked how it uses customer needs to drive digital content based on next best decision or action from the customers perspective… good to see real case studies in action 👍🏻🎉
I highly recommend that all businesses use Odyssiant to do a content audit. Their reports clearly show gaps in your marketing & sales cycle. For every type of prospect, you will see a clear picture of potential prospect questions for each promotional type (email, social media, advertising, etc). You will know whether their questions are actually answered. And, you will confirm that prospects are encouraged to continue through your sales cycle no matter where in the process they are. With Odyssiant, the prospects you were losing will start to become clients even before they speak with a salesperson.
Odyssiant allows me to check whether I have all the right marketing assets to take my customers on a journey. I can focus on making sure I have all the right content first (and I finally know where it is!) and fill any gaps – not just executing tactically. If I only think of the time and money misspent in the past! I am now an advocate of Odyssiant, telling everyone about it.
The benefits were immediate as soon as our content was audited it was obvious what was missing – a massive help for me. Very excited about using Odyssiant.
I like this because there is a thought process rather than simple isolation of content – its clever. It’s really, really interesting to understand what content exists to support the whole of the customer journey and I love the way this mapping process is structured and it is simple to understand.
Odyssiant for CX
Go beyond static process to real-time management of your customer journeys
Connected Customer Experience
map and deliver an E2E customer experience from marketing engagement to purchase and beyond
Personal Needs-based Journeys
deliver customer journeys built around your customer’s needs creating personal experiences
Visualise & Manage the E2E Journey
put your customer journeys live and manage the journey performance
Track & Measure the E2E Experience
understand how your customer journeys are performing in real-time
Odyssiant for Marketing
Buyer Journey Mapping is the way forward to optimise your sales and marketing funnels
Connect the full Buyer Journey
map and deliver the content needed to progress your customer from engagement to purchase
Identify & Create all Buyer Journey Content
create all the content needed to fulfil the entire Buyer Journey
Personalised Experiences for Multiple Audiences
publish the content that is personal to the customer’s needs
Measure Marketing Attribution to Sale
track and measure the performance of your marketing activity from engagement to purchase