Buyer Journey Management Platform

The only software you need to plan and manage

End-to-End customer journeys

Be part of your customers’ journey every step of the way. Meet their buying needs, be engaged, and create a connected experience.

Only with Odyssiant do you have the power to map and progress the customers’ end-to-end journey.

P.S. If you don’t map your buyer journeys and create connected content you are missing out on at least 37% of your market who are not ready to buy right now!

I’ve reviewed Odyssiant and really liked how it uses customer needs to drive digital content based on next best decision or action from the customers perspective… good to see real case studies in action 👍🏻🎉

Susan Caesar - Director of Customer Experience , Sage

I highly recommend that all businesses use Odyssiant to do a content audit. Their reports clearly show gaps in your marketing & sales cycle. For every type of prospect, you will see a clear picture of potential prospect questions for each promotional type (email, social media, advertising, etc). You will know whether their questions are actually answered. And, you will confirm that prospects are encouraged to continue through your sales cycle no matter where in the process they are. With Odyssiant, the prospects you were losing will start to become clients even before they speak with a salesperson. 

Aly Goldberg - CEO, Iristify

Odyssiant allows me to check whether I have all the right marketing assets to take my customers on a journey. I can focus on making sure I have all the right content first (and I finally know where it is!) and fill any gaps – not just executing tactically. If I only think of the time and money misspent in the past! I am now an advocate of Odyssiant, telling everyone about it.

Stefano Maifreni - CEO, Eggcelerate

The benefits were immediate as soon as our content was audited it was obvious what was missing – a massive help for me. Very excited about using Odyssiant.

Elliot Trussell - Industry Marketing Manager, IFS

I like this because there is a thought process rather than simple isolation of content – its clever. It’s really, really interesting to understand what content exists to support the whole of the customer journey and I love the way this mapping process is structured and it is simple to understand.

Jonathan Cann - Global CRM Director, Namecheap

Odyssiant for CX

Go beyond static process to real-time management of your customer journeys

  • Connected Customer Experience

    map and deliver an E2E customer experience from marketing engagement to purchase and beyond

  • Personal Needs-based Journeys

    deliver customer journeys built around your customer’s needs creating personal experiences

  • Visualise & Manage the E2E Journey

    put your customer journeys live and manage the journey performance

  • Track & Measure the E2E Experience

    understand how your customer journeys are performing in real-time

Odyssiant for Marketing

Buyer Journey Mapping is the way forward to optimise your sales and marketing funnels

  • Connect the full Buyer Journey

    map and deliver the content needed to progress your customer from engagement to purchase

  • Identify & Create all Buyer Journey Content

    create all the content needed to fulfil the entire Buyer Journey

  • Personalised Experiences for Multiple Audiences

    publish the content that is personal to the customer’s needs

  • Measure Marketing Attribution to Sale

    track and measure the performance of your marketing activity from engagement to purchase

Odyssiant for CX
Odyssiant for Marketing

Marketing, Sales and Customer Value Amplified with Odyssiant


Win new customers by taking them on a personal journey all the time

Use Cases


Increase conversions by engaging with your customers’ needs

Use Cases

Customer Value Management

Optimise customer value by discovering the commercial levers in any part of the end-to-end customer journey

Use Cases

Your journey is being tracked …

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