The Framework is a template MAP that covers the decision making process we all take when making a purchase. We have made it simple for you to use this as a template for your MAP that you can then edit and change to suit your needs.
Your buyer journey is defined by the NEEDS your products and services meet. However, through each step of the buying process your customer’s NEEDS may change. By assigning NEEDS to each step you can make sure you both deliver the content that meets those NEEDS and track what NEEDS drive most sales.