All content. Any channel. One Platform.
Odyssiant is the only platform that organises and connects every item of content across the entire customer journey.
Centralised plan for content – sophisticated journey mapping tool allows all content to be centrally planned and managed
Connect all content – Dynamic content AI connects all content into a personalised, contextually relevant buying journey
Commercially relevant insight – unique customer needs insight combined with powerful commercial ROI analytics
Odyssiant is a unique and innovative marketing software platform that helps businesses organise, plan, create, publish, track and measure the content they need to fulfil any customer’s end-to-end buying journey, and then progress the customer to a purchasing decision using Odyssiant’s Dynamic Content AI.
Plan
Odyssiant is the only platform that allows you to centrally plan all your content regardless of channel or format using its sophisticated journey mapping tool
Produce
Manage all your content creation from a single, centrally managed content platform, minimising content wastage and maximising reuse
Publish
Publish to any channel with open APIs ensuring fully flexible integration with all your existing systems
Connect
The Odyssiant Dynamic Content AI connects all your content together creating a personal, contextually relevant customer experience
Measure
Deep analytics that show you customer journey progression and full content performance
Understand
Understand your customers’ needs and preferences to enrich your customer data and CRM
Some statistics…
OPEN RATE LIFT
CTOR LIFT
MQL VOLUME
CONTENT ROI IMPROVEMENT
Latest Publications
Can you create an omni-channel experience?
74% of marketers said that a cohesive omni-channel experience was important (34% said it was very important). (https://www.targetmarketingmag.com) We would all agree that there needs to be consistency of the brand experience across channels [...]
Is Customer Journey Management next?
Growing the size of your customer base and managing it has been the mission of a number of methods, movements, technologies, approaches or business functions (take your pick!) for around the last 30 years. [...]
What insight do you need to map a customers’ journey?
There is considerable amounts of noise and “trending” around customer journey mapping at the moment. While it is good to see that this now includes more about what content is required to guide customers [...]