Odyssiant – Map content to your audience's buying journey

Buyer Journey Engine

Increasing conversion rates through Buyer Journeys

Buyer Journey Mapping is the way forward to optimise your sales and marketing funnels

Connect the full Buyer Journey

map and deliver the content needed to progress your customer from engagement to purchase
Identify & Create all Buyer Journey Content

create all the content needed to fulfil the entire Buyer Journey
Personalised Experiences for Multiple Audiences

publish the content that is personal to the customer’s needs
Measure Marketing Attribution to Sale

track and measure the performance of your marketing activity from engagement to purchase

Odyssiant helps you build, manage and optimise buyer journey maps

How it works…

Create your Map using the Odyssiant Journey Framework

The Framework is a template MAP that covers the decision making process we all take when making a purchase. We have made it simple for you to use this as a template for your MAP that you can then edit and change to suit your needs.

Your buyer journey is defined by the NEEDS your products and services meet. However, through each step of the buying process your customer’s NEEDS may change. By assigning NEEDS to each step you can make sure you both deliver the content that meets those NEEDS and track what NEEDS drive most sales.

Add CONTENT to your steps and AUDIT

You can add CONTENT directly to the MAP and step or you can add CONTENT to your Content Library and drag & drop onto the MAP.

You can PUBLISH directly from Odyssiant into your WordPress site – without asking a developer to do it for you.

Review the Content Management and Audit DASHBOARD to determine what is missing.

Plan what content to create to fill the gaps.

MOVE your customers with Next-Best-Content

The Odyssiant Next-Best-Content plugin will push CONTENT to your customers to progress them through your journey based on their JOURNEY, STEP and NEEDS.

OPTIMISE

To effectively manage your journeys, you will need to understand how your journeys are performing. Where are your prospects on their journeys, how is the content performing, where are the opportunities and room for improvement? Odyssiant’s analytics dashboards help you do all this and provide you full marketing attribution to sale.

Your journey is being tracked …

This is your Next Best Content:

Can you create an omni-channel experience?

We would all agree that there needs to be consistency of the brand experience across channels and the ability to interact where customers are and where they want to be and there is evidence to suggest that a true omni-channel experience has a positive impact on the bottom line.

Knowing your customers needs

If I’m going to buy from you, I need to know you can meet my needs; that’s a no brainer. If I’m going to engage with your company’s marketing, I also need to feel it’s relevant to my needs; that’s a no brainer also.

Customer contact, the internal dimension

Picture yourself sitting in the senior management meeting where you are seeking buy-in to a contact strategy change management programme. You have spent several weeks developing the proposed approach and building the watertight business case to the point where you believe you have tacit approval from many people around the table for what you are proposing...