Odyssiant
Odyssiant is a buyer journey management platform that progresses your customers through their buying journey. With Odyssiant, you have the power to map, progress, analyse and optimise your buyer journeys to maximise your lead conversions.
Platform
Odyssiant is a powerful platform that combines buyer journey mapping with content intelligence to deliver high-quality, conversion-ready leads. By identifying the Marketing Qualified Opportunities (MQOs) from the Marketing Qualified Leads (MQLs), Odyssiant enables marketing teams to hand over leads to the sales function that are most likely to convert. The platform reveals buyer readiness, ensuring that marketing and sales teams can align their efforts effectively to qualify and convert the most engaged leads, boosting overall impact on revenue.
Benefits
- Enhanced Lead Qualification: Uses journey scoring to assess buyer intent and readiness, ensuring only high-quality, conversion-ready leads are passed to sales teams.
- Personalised Journey Mapping: Tailors each buyer journey, aligning content precisely with the needs and readiness of prospects at every stage.
- Increased Sales Impact: Empowers teams with insights that strategically drive higher engagement, improving the rate of lead conversion and revenue outcomes.
- Integrated Content Intelligence: Goes beyond standard metrics to provide actionable insights, enabling content strategies that directly support qualification goals.