Do you keep asking yourself what content you should be creating and how your customers will engage with it? If you do, a buyer-journey map is exactly what you need. Read on to find out… Continue readingHow to use buyer journey maps to create your content strategy
Are you already using artificial intelligence (AI) to generate content? It’s revolutionising content creation, allowing us to focus on creative problem-solving and less on wordsmithing. By having AI in your content-generation strategy – whether it… Continue readingSo you’ve got ChatGPT, now what?
Content marketing isn’t just the buzzword of the moment. It’s essential for optimising your marketing funnel to drive sales and conversions, and ultimately to make your business succeed. However, many marketers still think of content… Continue readingWhy content is key for marketing and business success
Get our free guide for creating and optimising buyer journeys with HubSpot. 43 pages packed with everything you need to know.
For this project Odyssiant helped RBS implement a Buyer Journey Mapping marketing strategy to create highly engaged customer relationships for the enterprise scale asset management products (B2B). This project proved that this new approach has… Continue readingB2B Banking Case Study
Here is our formula for optimising your conversion rate and the shape of your funnel: Define your Personas – and they are not segments and may not be already on the shelf! We define Personas… Continue readingFunnel Optimisation Roadmap
Content Chaos? Like algae blooming in a nutrient-rich lake, the amount of content being produced by companies today is growing at an exponential rate. How much content is being created, which functions within the business… Continue readingThe growing problem of content chaos
What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than the… Continue readingWARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!
How much does your business spend on content chaos each year? If you are following global trends, it is an amount that is set to have doubled between 2016 and 2021; global spend on content… Continue readingThe Cost of Content Chaos
Personalising content is not hard, but dynamic content is somewhat harder… The quest for personalisation remains a marketing obsession, and rightly so. Simply treating customers as a collective mass where the individual’s needs does not… Continue readingDynamic Content personalises the journey