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For this project Odyssiant helped RBS implement a Buyer Journey Mapping marketing strategy to create highly engaged customer relationships for the enterprise scale asset management products (B2B). This project proved that this new approach has… Continue readingB2B Banking Case Study
Content Chaos? Like algae blooming in a nutrient-rich lake, the amount of content being produced by companies today is growing at an exponential rate. How much content is being created, which functions within the business… Continue readingThe growing problem of content chaos
WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!
What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than the… Continue readingWARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!
Personalising content is not hard, but dynamic content is somewhat harder… The quest for personalisation remains a marketing obsession, and rightly so. Simply treating customers as a collective mass where the individual’s needs does not… Continue readingDynamic Content personalises the journey
Splitit Case Study: Introduction The way that retailers engage with their consumers has changed dramatically so that today’s buyer-seller transactions are far more frequently digital. For the traditional B2B sales process this has meant a… Continue readingSplitit case study: visibility of buyers within their journey boosted conversion rates
Current accepted thinking on a content strategy is that you think of some themes that you want to create content around – you may well call these content pillars – and then you brainstorm some… Continue readingContent challenges: What is a content strategy