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B2B Banking Case Study

  • 2 min read

For this project Odyssiant helped RBS implement a Buyer Journey Mapping marketing strategy to create highly engaged customer relationships for the enterprise scale asset management products (B2B). This project proved that this new approach has… Continue readingB2B Banking Case Study

WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!

  • 5 min read

What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than the… Continue readingWARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!

Content Audit

  • 3 min read

Determining what data to capture within a content audit Before embarking upon a content audit, stop and ask yourself this question: How is this content audit going to improve your content programme? It is only… Continue readingContent Audit