In today’s rapidly evolving business landscape, staying ahead of the competition requires innovative and cutting-edge approaches to marketing and strategy. One such approach that is revolutionising the way businesses engage with their audience and drive… Continue readingUnlocking Growth Potential: Incorporating Generative AI into Your Marketecture and Marketing Strategy
Artificial Intelligence (AI) has emerged as a powerful tool for marketers particularly for content generation with the advent of content generation tools such as ChatGPT. However, its potential in shaping content strategy remains largely untapped.… Continue readingThe Role of AI in Content Strategy: Exploring New Frontiers for Marketers
In the world of marketing, there are two primary messaging architectures that businesses use to drive revenue: demand generation and lead generation. While these two approaches may seem similar at first glance, they are, in… Continue readingThe Art of Messaging: Crafting the Perfect Demand Gen vs Lead Gen Strategy
Do you keep asking yourself what content you should be creating and how your customers will engage with it? If you do, a buyer-journey map is exactly what you need. Read on to find out… Continue readingHow to use buyer journey maps to create your content strategy
Are you already using artificial intelligence (AI) to generate content? It’s revolutionising content creation, allowing us to focus on creative problem-solving and less on wordsmithing. By having AI in your content-generation strategy – whether it… Continue readingSo you’ve got ChatGPT, now what?
Content marketing isn’t just the buzzword of the moment. It’s essential for optimising your marketing funnel to drive sales and conversions, and ultimately to make your business succeed. However, many marketers still think of content… Continue readingWhy content is key for marketing and business success
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For this project Odyssiant helped RBS implement a Buyer Journey Mapping marketing strategy to create highly engaged customer relationships for the enterprise scale asset management products (B2B). This project proved that this new approach has… Continue readingB2B Banking Case Study
Here is our formula for optimising your conversion rate and the shape of your funnel: Define your Personas – and they are not segments and may not be already on the shelf! We define Personas… Continue readingFunnel Optimisation Roadmap
Content Chaos? Like algae blooming in a nutrient-rich lake, the amount of content being produced by companies today is growing at an exponential rate. How much content is being created, which functions within the business… Continue readingThe growing problem of content chaos