Content Chaos? Like algae blooming in a nutrient-rich lake, the amount of content being produced by companies today is growing at an exponential rate. How much content is being created, which functions within the business… Read More »The growing problem of content chaos
What you don’t know about marketing and sales funnels that could cost you tens-of-thousands and threaten your return on marketing investment: 6 Reasons that shouting louder and spending more on systems and adverts than the… Read More »WARNING: Read this article before spending any more on sales funnels, marketing automation and “always on” marketing!
How much does your business spend on content chaos each year? If you are following global trends, it is an amount that is set to have doubled between 2016 and 2021; global spend on content… Read More »The Cost of Content Chaos
Personalising content is not hard, but dynamic content is somewhat harder… The quest for personalisation remains a marketing obsession, and rightly so. Simply treating customers as a collective mass where the individual’s needs does not… Read More »Dynamic Content personalises the journey
Splitit Case Study: Introduction The way that retailers engage with their consumers has changed dramatically so that today’s buyer-seller transactions are far more frequently digital. For the traditional B2B sales process this has meant a… Read More »Splitit case study: visibility of buyers within their journey boosted conversion rates
Current accepted thinking on a content strategy is that you think of some themes that you want to create content around – you may well call these content pillars – and then you brainstorm some… Read More »Content challenges: What is a content strategy
Determining what data to capture within a content audit Before embarking upon a content audit, stop and ask yourself this question: How is this content audit going to improve your content programme? It is only… Read More »Content Audit
McKinsey says that “Full Funnel” marketing is the new must have for CMO is but is it really? Will it work? Let’s set the scene: We divide marketing activity into one of two camps at… Read More »Full funnel Marketing
Believe it or not, fifteen years ago or so, we did many deals on the golf course – the buyer journey ended at the 19th tee! Seems incredible now that it was like that, but… Read More »Business buying has changed, have you kept up?
What do we mean by the “shape” of your funnel? You may recognise the following funnel diagram: you might have some more levels and different names for each level, but it will look something like… Read More »The shape of your funnel is really important, here’s why: