Personalising content is not hard, but dynamic content is somewhat harder… The quest for personalisation remains a marketing obsession, and rightly so. Simply treating customers as a collective mass where the individual’s needs does not… Continue readingDynamic Content personalises the journey
Splitit Case Study: Introduction The way that retailers engage with their consumers has changed dramatically so that today’s buyer-seller transactions are far more frequently digital. For the traditional B2B sales process this has meant a… Continue readingSplitit case study: visibility of buyers within their journey boosted conversion rates
Current accepted thinking on a content strategy is that you think of some themes that you want to create content around – you may well call these content pillars – and then you brainstorm some… Continue readingContent challenges: What is a content strategy
Determining what data to capture within a content audit Before embarking upon a content audit, stop and ask yourself this question: How is this content audit going to improve your content programme? It is only… Continue readingContent Audit
McKinsey says that “Full Funnel” marketing is the new must have for CMO is but is it really? Will it work? Let’s set the scene: We divide marketing activity into one of two camps at… Continue readingFull funnel Marketing
Believe it or not, fifteen years ago or so, we did many deals on the golf course – the buyer journey ended at the 19th tee! Seems incredible now that it was like that, but… Continue readingBusiness buying has changed, have you kept up?
What do we mean by the “shape” of your funnel? You may recognise the following funnel diagram: you might have some more levels and different names for each level, but it will look something like… Continue readingThe shape of your funnel is really important, here’s why:
By using Odyssiant as your content auditing tool, you will gain access to exceptionally valuable insights. This insight will inform and improve your content planning, delivering greater value from your content programme for your business.… Continue readingWhat Odyssiant content audit reports will show you
How to approach content auditing? Odyssiant is a buyer journey content management platform that allows you to capture, visualise and act upon a content audit. Users can upload all content into the Odyssiant content library,… Continue readingOdyssiant is the perfect tool for content auditing
At Odyssiant, we are advocates for content audits that go beyond the basics of telling you ’what you’ve got’ and instead inform you of what you need to create in order to maximise your opportunity… Continue readingWhat does the perfect content audit tell you