Customer Journey mapping is a term that is increasingly being used within the marketing industry, the but definition of what exactly it means is still very much in dispute. Many commentators refer to Customer Journey… Continue readingThe business benefits of customer journey mapping
Buyer journey mapping is a process used by marketers to define the behaviour of their target audience when they are trying to persuade them to buy their product or service. Most commonly visualised as a… Continue readingEvery journey starts with a single content step
In order to implement the right customer contact strategy you need to understand where you are headed. What is the ideal experience?
The big picture – the totality of your communications – why you need a communications audit Have you thought about how your business communicates with your customers? Not what you are saying or how you… Continue readingCustomers hate badly managed communications
Building a business case to break down the communications silos requires a clear understanding of the business benefits and a considerable amount of internal alignment of different functions. While both are obvious points, they also… Continue readingAligning comms silos equals business benefits
Can you see your marketing attribution to sale? Two questions with profound consequences for how your market and sell to your customers today: Question 1: How many customers make it from your marketing activities through… Continue readingWhere are your customers on the pre-sales journey?
The no brainer business value of speaking to your customers’ needs If I’m going to buy from you, I need to know you can meet my needs; that’s a no brainer. If I’m going to… Continue readingKnowing your customers needs