Can you see your marketing attribution to sale? Two questions with profound consequences for how your market and sell to your customers today: Question 1: How many customers make it from your marketing activities through to a sale? Question 2: How many customers are making it from your marketing activities through to a sale right now? Nonsense questions? Not so,… Continue readingWhere are your customers on the pre-sales journey?
The no brainer business value of speaking to your customers’ needs If I’m going to buy from you, I need to know you can meet my needs; that’s a no brainer. If I’m going to engage with your company’s marketing, I also need to feel it’s relevant to my needs; that’s a no brainer also. The challenge is linking the… Continue readingKnowing your customers needs