By utilising Odyssiant as your content auditing tool, you obtain access to incredibly valuable insights that will inform and enhance your content planning, resulting in increased value from your content programme for your business. “When… Read More »What Odyssiant content audit reports will show you
At Odyssiant, we are advocates for content audits that go beyond the basics of telling you ’what you’ve got’ and instead inform you of what you need to create in order to maximise your opportunity… Read More »What does the perfect content audit tell you
Before looking at what the new potential is for calculating the ROI of marketing, let us first look at the “old” ROI of marketing. What do you measure at the moment to determine success? In… Read More »Measuring the new ROI of marketing
Marketing Applications for AI – where to begin… As marketers seek practical applications of AI, they are encountering the first challenges. However, the biggest challenge of all is data. Almost all AIs require “training”. This… Read More »The biggest challenge of setting up an AI for marketing
Chief marketing officers (CMOs) who design and incorporate customer journey management in their marketing outperform all others by 54% (24.9% vs 16.2%). This is in annual improvement on ROMI (Return On Marketing Investment). According to… Read More »The commercial benefits of Buyer Journey Management
Buyer Journey Mapping is about understanding how we make decisions and then providing the content to support that process. A few weeks ago, I treated myself with a pair of Bose SoundSport Free wireless headphones.… Read More »Mapping the Buying Journey
You have heard many times already that your role as a marketer needs to change. In fact, your role as a marketer has always been about change, so this is nothing new, really. What you… Read More »Your role as marketer needs to change again!
To be fair, it is impossible to describe the ‘perfect’ content audit as different businesses will have different objectives and start-points. However, if you want your content audit to move beyond simple list generation to… Read More »How to carry out the perfect content audit
Effective content doesn’t happen by chance. It results from a strong centralised content strategy. When content is out of control, it might not appear on the surface that it is a problem or that it… Read More »Signs that you are suffering from Content Chaos
Customer communications silos are commonplace within nearly every business. For large businesses, there is no getting away from the fact that the natural evolution of the various business structures and processes has led to different… Read More »What is a communications silo?